Coca Cola Social Media Policy For Employees

A social media policy should augment existing company policy you don t need to create a code of conduct from scratch.

Coca cola social media policy for employees. Coca cola coca cola s social media principles are guided by their shared values and outline how these values should be demonstrated in the online social media space. Coca cola guides employees for both individual participation as well as participation on behalf of the company. The values of the coca cola company within the online community company and agency associates and company online spokespeople. This type of management style seems to be effective in allowing employees the ability to be themselves while still maintaining expectations and company guidelines.

This ensures that their official social media spokes people are up to date and trained both on strategy and social media. Here are the best parts about coke s new policy. Coca cola have asked that subject matter experts respond to negative posts. The purpose of this act was and still is to facilitate employees involvement in social media on behalf of the company in a simple and understandable way.

This means that while coca cola employees can be on the look out for negative posts they pass the post onto a certified spokesperson thus limiting potential fall out from badly thoughout responses. Coca cola released a new social media policy that s short and to the point offering common sense guidelines for its employees. Overall the social media policy for coca cola seems to cover all of the company s bases from personal to professional communication by employees. Coca cola s online social media principles effectively convey the organization s vision and strategy surrounding social media use for business purposes.

The policy lays out clear guidelines for three distinct groups of people. I believe that coca cola has a really great social media policy.