Coffee Achievers Ad Campaign 1980s

Aimed at the 18 to 34 age group the television commercials featured ken anderson.

Coffee achievers ad campaign 1980s. The campaign whose theme is join the coffee achievers and whose theme song is hold on tight to your dream by the electric light orchestra was created by the advertising to women agency. There was concern during the 1980s and early 90s that young adults weren t adopting the coffee habit and a belief that it was seen as an old person s drink. The most popular color. Thinking back to a time when americans actually had to be reminded to drink coffee.

Vintage glass folgers coffee jar mountain valley scene w a kerr canning lid. By catharine p. It bugs me though that the campaign was used to promote coffee as a sedative drink. Appearing in this ad.

Too young to go to concerts then though. In 1984 the national coffee association launched a campaign called the coffee achievers trying sell coffee as young and hip. Join the coffee achievers in response to twenty years of declining coffee consumption the association launched a 20 million join the coffee achievers advertising campaign on september 11 1983. To david bowie a cup of coffee is merely a sedative at this point kenny anderson kurt vo.

Well you re in luck because here they come. Okay i just made that up but still coffee had yet to hook the mtv generation. It was the 1980s. David bowie jay leno in 1985.

Soda was tastier and it didn t make you feel like an old man punching in for his day at the mill. Looking back at the coffee achievers. I was a fan of heart at the time. There are 108 coffee achievers for sale on etsy and they cost 15 99 on average.

Did you scroll all this way to get facts about coffee achievers. Coffee has caffiene which turns your nerves into overboiled ramen noodles. 4 00 shipping. Featuring high power cameos from brian setzer kurt vonnegut jr.

Maxwell house 1892 advertising coffee tin can 100 year anniversary square 1lb vt. Details about 6 mint vtg 1980s white maxwell house yuban coffee mugs cups advertising premium. This was my favorite of the whole coffee achievers ad campaign.